As part of a regional awareness campaign, we were invited to submit an application to bring a creative campaign to the public for the Wall to Wall Festival. Our successful application allowed us to bring the festival to audiences across Australia, and internationally, virtually.
Wall to Wall Festival provides the regional north-east township of Benalla, and its visitors, the chance to see the latest street art offering, painted live during a weekend of creative experiences. The end result provides an ever-changing artistic landscape and now features world-class art across over 80 walls within the township, spilling to the outer villages of Goorambat and Winton Wetlands.
Our Virtual Tour provides visitors with a taste of the street-art experience in Benalla and the small village of Goorambat. Featured in the tour, you’ll find works with associated biographies or audio story from a selection of artists who have painted at Wall to Wall including Callum Preston, Claire Foxton, Danielle Weber, ELLE, George Rose, Loretta Lizzo, Rone and more.
We were engaged to create and produce a virtual tour part of the Vic Together Campaign. Collaborating with one of the world’s leading immersive tech studio, Phoria, we were able to present the works and showcase Benalla as a leader in the street art space.
Phoria spent 3 days in Benalla capturing a catalogue of VR footage using specialised cameras and drones for the bird’s eye view shots of the huge Goorambat silos. Our role providing creative direction, curation, concept development, pre-production and all back and front end requirements to ensure the 360 virtual reality tour
The virtual tour has provided a greater visibility for the Wall to Wall Festival ahead of its return in 2023.
We created some little teaser clips below, however the full tour is available here.
360° Tour developed by Phoria in collaboration with The Social Crew
Photography by Nicasa
Supported by State Government and Regional Arts Victoria