South Melbourne Market commissioned us to create some fresh ideas to activate the market across Easter that allowed the objectives of increased visitation, longer dwell time and Instagrammable activity to be delivered in a functional and exciting way ideally, that no other Melbourne market has done before.
By teaming up with two of Victoria’s professional providers of child education and play, we created a vibrant, happy and memorable experience for visitors as well as cross-promotional opportunities and Instagrammable moments for the South Melbourne Market.
Geelong’s Museum of Play and Art’s (MoPA) and Playable Streets ‘popped up’ interactive play, art, music and discovery spaces and activities designed especially for kids (and the young at heart), running for 4 days across the Easter period.
Playable Streets’ innovative musical installation ‘The Plants’ invited market-goers to create their own musical compositions using plants. A microcomputer is activated by touching the leaves of the plants, which then triggers sounds created by composer Cayn Borthwick. This wonderful art technology converts touch into music, and creates human connections in public spaces.
The Museum of Play and Arts (MoPA) are a world-class children's museum known for their interactive exhibits and activities that encourage creativity and play-based learning. The program featured arts and crafts of all kinds, including a giant egg for painting and other Easter themed goodies for the fam. The first ever pop-up for MoPA ahead of the opening of their new Sandringham Museum this winter.
It was a pleasure working with the South Melbourne Market to bring new and interesting concepts of education and play to the City of Port Phillip over Easter.
Designed, Curated + Produced by The Social Crew
Special thanks to:
The South Melbourne Market
City of Port Phillip
The Museum of Play and Arts (MoPA)
Playable Streets