Music Victoria represents musicians, venues, music businesses and professionals, and music lovers across the contemporary Victorian music community providing advocacy on behalf of the music sector, actively supporting the development of the Victorian music community, and celebrates and promotes Victorian music.
From 2014 - 2018, Belinda collaborated closely with Music Victoria specifically in marketing and production - to deliver strategies, develop marketing practices, guide Music Victoria’s membership - including develop their online marketing portal and membership offering, establish their online marketing and deliver expert production for the annual awards event, so that in time, as their business and community grew, the services could be ran in-house.
The Music Victoria Awards are an annual Awards night celebrating Victorian music.
Belinda was commissioned to assist Music Victoria in building the awards model to evolve to a more contemporary offering, ensuring there was more visibility and support for the musical talent in Victoria. We’re incredibly proud of our involvement with making changes to the programming, lifting the presentation of the production, co-programming, development of event partnerships, develop a trainee and music graduate program with Collarts, increased exposure of industry support, develop industry relationships and in time, build to a more diverse awards event.
The awards evolved into a bigger and more diverse offering, with a diligent judging process, expanded categories, and a partnership offering which benefits recipients and nominees.
Now with an established structure and well oiled production plan, Music Victoria now produce the awards with their in-house team at the Arts Centre.
Highlights from 2014 - 2018 include:
Production / Programming Highlights: Benny Walker, Briggs, Camp Cope, Courtney Barnett, Dan Sultan, Jess Cornelius, Harvey Sutherland, Melbourne Ska Orchestra, The Peep Tempel, Remi, The Teskey Brothers + many more.
Production Hall of Fame feat. John Farnham, Kingswood, Angie Hart + more
Hall of Fame Music Exhibition Installation at the Arts Centre
Sell out shows for 2014 - 2017 Awards program leading to the need to shift to a higher capacity venue.
Development of supportive awards program for recipients and nominees
Establish new and grow existing partnerships with Bakehouse Studios, City of Melbourne/Melbourne Music Week, CollArts, Crumpler, EventBrite, Green Music Australia, Mountain Goat, PBS 106.7 FM, Triple R, Virgin + Qantas Airlines (Travel Beyond), Support Act.
Mentor, train and coach production assistants Chloe Turner and Laura Imbruglia
Successfully increased online social media presence to over 20,000 across all social channels including growth of the membership offering from six benefits to over 40 including development of an online membership portal.
Development of presentations for the CEO for international industry events including Music Cities Convention, Canada and The Great Escape, Brighton UK.